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Pay per Click |
Case Study
A client contacted us in April 2004, complaining that his web-site was not being found by the search
engines. His businesses sales were slowing and he had detected that on-line competitors were taking a growing proportion
of his market place. He asked us to come up with a proposal.
We carefully researched his market place and came up
with a list of circa 500 search terms (keywords) that we felt were appropriate for his business. He also told us that
his budget would be £750 per week tops.
Our proposal said that we were confident that we could deliver 3,083
visitors per week for £750.00, that is 24.33p per visitor, we also said that those visitors would represent 3.5% of the
searches being conducted.
Over the last 47 weeks that clients mini-ads, have been seen by over 5 million surfers,
161,318 have visited his site at an average cost of 17.19p per visitor. Our client is delighted with his on-line sales
performance.
For the first 7 weeks we were spending 24p or so per visitor, but have continually refined our
approach - Our weekly average for the past 16 weeks is 4,392 visitors for £679.18 or 15.46 pence per visitor.
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Is an online marketing facility, where a company or individual
sponsors a keyword (search term), produces a mini advert, adds a web address and bids for a high ranked position on a search
engine.
In reality, you sponsor a set of relevant keywords to ensure that your ad appears on any one of a group of
Search Engines each time that one of your relevant keywords is entered into any of the search engines. |
Each time one of your search terms is entered into a search
engine, your ad will appear:
- If you are the highest bidder you will appear as the first result on the first page of the search results.
- Up to 80 or more businesses may be bidding for each search term
- You only pay, when a potential customer "clicks" on your search result ad and enters your website.
- The maximum click through rate for the highest bidder is circa 8% (for every 100 people who key in that particular
search term, you can expect 8 visitors to your site).
- Bids range from 5p or 10p per click to £10.00 in exceptional circumstances.>
- Because Clicks4U specialises in finding the full array of keywords & phrases and
writes accurate mini adverts, we are able to deliver a large number of relevant visitors at a low average click cost.
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At the moment there are two main search engine "pay per click"
advertising groups:
- Overture (owned by Yahoo) that supplies sponsored search engine results to;
Yahoo, MSN, Lycos, Altavista, Wanadoo,
Tiscali etc.
- Google Adwords that supplies sponsored search engine results to;
Google, Ask Jeeves, BTopenworld, NTLworld, Virgin,
Dealtime, Blueyonder, Nextag, etc.
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| We are expecting a third significant "pay per click" player to
emerge in the coming months, together with some realignment of the groupings above. |
At Clicks4U, we are confident that
we can develop a pay per click campaign for your business, that will:
- deliver quality customers to your site
- keep within your weekly or monthly budget
- achieve the optimum cost per click
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| We have come across so many examples where a prospective client
has had a go himself with very expensive consequences. The short cuts on offer can cost your business dearly - one client
told one of the pay per click businesses (in truth his advertising agency told the pay per click business) that his daily
budget was £200 and the his maximum bid was £1 per click - what did he get - you've guessed it 200 £1 clicks per day from the
most expensive search term. Clicks4U comes along and buys him 500 20p clicks a day, saving him
£100 a day that he could not afford. |
| Use an expert, call Clicks4U today,
for a no obligation quote. Phone Nick Moore, senior sales consultant today on 01243 533677 |
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 © is a trading name of Nick Moore
44 Lime Avenue, Chichester, West Sussex, PO20 3UF, UK - Phone : 01243 545655
Email : enquiry@clicks4u.co.uk
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